Get Out Your Vegan Waffle Recipes: Trends Suggest 2011 is a Great Year for a Vegan Party

January 6, 2011

…And perhaps for a vegan waffle party in particular. Thanks to you, The Global Vegan Waffle Party is positioned to make even greater social impact as we enter our fourth season. While it’s still largely underground, several trends may support it in gaining mainstream influence. Since 2008, we’ve observed substantial increases in the following:

vegan waffle analysis graph
Orthogonal mean of annual vegan waffle recipes derivative, controlling for extraneous topping interactions
  • recognition of vegan parties and celebrations as a social change tool
  • appreciation of the power of a coordinated global or worldwide approach
  • popularity of waffles in general (not always vegan—but we hope to leverage this as an opportunity anyway)

In other words, global, vegan, waffles, and parties, in various combinations, are all getting hotter. A few specific examples:

  • In 2008-2010, Pittsburgh alone gave birth to three new venues offering vegan waffles some or all of the time: Waffle Shop, Oh Yeah! and Juice Box Café. And some of the waffles have been extremely good. Have new locations sprouted up in your town?
  • In spring 2009, Compassion for Animals launched the first Worldwide Vegan Bake Sale, with impressive initial levels of participation.
  • In spring 2009, best-selling author Isa Chandra Moskowitz’s Vegan Brunch was released the weekend of the Global Vegan Waffle Party. While the book covers many types of delicious and creative dishes, the publisher chose for its cover a stack of vegan waffles and toppings.
  • In April 2010, Ithaca, NY, hailed the opening of Waffle Frolic Cafe, inviting customers to “have your very own waffle frolic” or waffle party.
  • In June 2010, the same paper that details the stock market also covered waffles. In “These Chefs Take Great Pride in Waffling and Flipping Out,” The Wall Street Journal described the “Waffle Man” and “Pancake Man,” who host large fundraising parties in Nebraska and Iowa.
  • In summer 2010, Dave Letterman baked waffles on his show. (If you can get me on his show to demonstrate ones without a ton of butter, let me know. I’d like to see him avoid another multiple bypass!)
  • In fall 2010, the Vegetarian Resource Group released Vegans Know How to Party.
  • In fall 2010, Alicia Simpson released Quick and Easy Vegan Celebrations.
  • Robin Robertson, with nearly 20 vegetarian and vegan cookbooks to her credit, recently renamed her site “Global Vegan Kitchen” and released Party Vegan in fall 2010.
  • In November 2010, Rachael Ray Magazine’s blog  featured “Waffles for Lunches, Dinners, Snacks—Oh Yeah, and Breakfast.” (Lots of room for vegan improvements there.) They later reviewed various brands of frozen waffles.
  • And of course, The Global Vegan Waffle Cookbook is finally complete after two years of work and helpful input from many of you, with an official publication date of February 2011.

It sounds like it’s the perfect time to take our little global vegan party to the next level! Hopefully our efforts will also help to boost some of the other groovy events and books above, many of which are tied into the same greater causes. It’s not too early to sign up as a host for a 2011 party, and to start spreading the word. (And did I just say, “groovy”? Why, I think I did!)

Oh, and if you’re trying to figure whether the above graph and its caption actually have any meaning, close the calculator and Wikipedia and go bake some vegan waffles.

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